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Graduate Studio:
Technology B

↳ Pratt Grad ComD ↳ DES 720B Fall 2026
The Ecology of Collective Behavior, Deborah M. Gordon, 2014

Bulletin Description

Students will critically analyze and explore the tools, skills, and production methods of current and emerging technologies in design media, with an emphasis on effective and appropriate creative visualization, analysis and utilization. Students will investigate technology trends within a historical context, in order to better understand and extrapolate emerging technology systems. 720A is the first semester and 720B is the second semester of this two semester studio course.

Detailed Description

This studio aims to connect and integrate the areas of interface, interaction and experience, sequence and time, imaging, information, networks, and dynamic content. Design technology connects networks of information and people, which are transitory. This course will discuss how to cite, show, or publish work that is inherently ephemeral.

Project development is supported with ongoing studio practice, contextual design research, weekly discussions and readings, critical analysis, writing, group critiques, and meetings with faculty. Students are expected to develop innovative research on emerging technology platforms. Lectures, visiting critics and group discussions will cover historical uses of technology as well as emerging applications.

Course Goals

  • To gain a greater understanding of the historical context of technology development and its specific relevance to design and communication.
  • To explore a wide range of systems to help foster creative problem-solving and ideation
  • To acquire a more advanced knowledge of the design tools used for expression, collaboration and production
  • To demonstrate the ability to execute sophisticated projects bridging multiple media options with professional-level workflows, formats and detail constancy
  • To acquire an appreciation for the emerging concepts and language of new media
  • To gain informational and aesthetic engagement with interactivity
  • To understand community engagement and user experience with digital media creation
Ramon Llull’s circular Ars Magna calculating figure, mapping universal principles through a combinatorial system.
Ars Magna Figure 1 · Ramon Llull

Week 1–5: Crack Inside the Black Box

This module examines how intelligence has been modeled, simulated, and represented across different historical and cultural contexts.

Rather than treating artificial intelligence as a recent technological breakthrough, the module situates contemporary AI within a longer history of technological attempts to formalize cognition, prediction, and decision-making. With critical readings, students will be challenged to compare how different systems define intelligence, what forms of knowledge they privilege, and how their underlying assumptions shape human perception and behavior.

By unpacking these historical precedents alongside the broader history of technology, students develop a critical foundation for understanding contemporary computational AI systems not as magical, autonomous intelligences, but as designed structures that emerge from datasets, rules, interfaces, and human decisions.

A monochrome terminal transcript showing a conversation between a person and the ELIZA chatbot.
A conversation with the ELIZA chatbot

Project 1: Epistemological Research of Technology

Due Week 5

Submit Project 1

Students will select a historical or computational model of intelligence and examine its underlying logic through research and prototyping. Models may range from ancient systems of knowledge and divination to mechanical devices, games, algorithms, simple rules, decision trees, conversational scripts, classification systems, or other procedural frameworks. By working with these underlying rules, structures and assumptions, students will explore how different technologies have attempted to represent or produce the appearance of intelligence.

Alongside reconstructing these systems, students are encouraged to consider how their prototype might simulate not only reasoning, but also affect. They may explore whether a minimal system can produce a convincing sense of emotional response or relational presence. Rather than passing a traditional Turing Test based on correctness, the project opens the question of whether a system can pass a more subjective or emotional threshold, where users perceive intention, personality, or care.

Adam Harvey demonstrating how facial-recognition software identifies a face at the Web We Want Festival.
Demonstration of facial-recognition software · Pete Woodhead

Week 5–10: Gazing Into the Code

This module introduces machine learning as a shift from general artificial intelligence and rule-based programming to systems specifically trained on classification, prediction, and decision-making. The algorithms powering today's software and generative tools actively scrape, label, and flatten everyday visual culture. This coded gaze inherits the legacy of Enlightenment-era taxonomy and colonial record-keeping, and now relies on the invisible human labor of data labeling to enforce existing social hierarchies and oversimplify nuanced complexity.

How do technologies decide what gets categorized, classified and sorted? What happens when complex, lived experiences are reduced to labels, patterns, and possibilities? And how do these massive algorithmic systems inherit and reproduce existing power dynamics by shaping what is visible, recognized or excluded?

In response, we will draw inspiration from contemporary practices in interaction design and creative coding to actively interrogate and expose these embedded biases.

How can we as designers, make hidden rules visible, challenge the categories it imposes and create alternative ways of organizing knowledge? Together, these works demonstrate how art and design can function as critical methodologies, offering speculative approaches, auditing techniques, and alternative frameworks that challenge the systemic flattening of AI slop.

An 1886 British Museum plate arranging and naming six moth specimens.
Illustrations of typical specimens of Lepidoptera Heterocera · British Museum (Natural History)

Project 2: Uncertain Archive

Due Week 10

Submit Project 2

In Project 2, students will act as both archivist and algorithm to examine how classification systems generate content, shape knowledge, and reproduce power. Students will manually construct a corpus of 100 to 500 distinct items and organize it using Morphology, Taxonomy, and Typology (MTT), approaching these systems as subjective and interpretive frameworks rather than neutral structures.

Through this comparison, students will begin to identify what each system makes visible or invisible. Manual classification may foreground nuance, intention, and situated knowledge, while AI systems often prioritize pattern recognition, scale, and speed. At the same time, both approaches introduce forms of bias, omission, and distortion. Students are encouraged to treat these differences not as problems to resolve, but as material to work with.

At this stage, students will develop these observations into a more fully formed design proposal, serving as an intermediate waypoint toward Project 3. Working with patterns, sequences, and a chosen medium, they will begin to articulate the relationship between human judgment and machine processing through form. A short written reflection will accompany the work, considering how both systems produce meaning, where they break down, and what kinds of cultural or aesthetic assumptions they reinforce.

Dense rows of servers, power cables, fiber-optic lines, and network infrastructure in a parallel computing center.
PDC server room · Johan Fredriksson

Week 11–15: Disrupting the Chain-of-Thought

This module narrows our focus to Large Language Models (LLMs) and the contemporary obsession with natural language processing. Operating entirely on statistical probability, commercial systems like Claude, ChatGPT and Google NotebookLM simulate genuine comprehension through massive textual extraction. We will analyze how various proprietary and open-source models differ in their architecture, yet similarly inherit histories of industrial efficiency, cybernetics, and techno-utopian thought. By reducing collective cultural memory to computable weights, these foundation models frame intelligence as an extractable resource. Consequently, the prompt interface and techniques like chain-of-thought reasoning act as control mechanisms that enforce a rigid, standardized logic on how knowledge is produced.

Finally, the module explores how art and design can prototype speculative systems to subvert these dominant language paradigms. By analyzing these interventions, students will ultimately reclaim these language technologies as sites for critical world-building and design alternative interfaces that actively embrace uncertainty, slowness, and interdependence.

A wooden Community Memory public computer workstation with a screen, keyboard, and coin slot.
Community Memory workstation · Cory Doctorow

Project 3: Alternative Now(s)

Due Week 15

Submit Project 3

For the final project, students will create a speculative design prototype that reimagines artificial intelligence beyond dominant narratives of productivity, optimization, and accelerationism. Using tools explored throughout the semester, including local language models, custom datasets, archives, physical computing, publishing, or other experimental media, you will imagine an alternate reality grounded in different values and ways of knowing.

This project asks you to move beyond pure critique alone. What happens after the critique is written? How do we avoid both technological utopianism and dystopianism, leaving space for desire, ambiguity, care, and collective imagination?

Rather than asking how AI can become more efficient or intelligent, consider how computational systems might support memory, ritual, ecological relationships, uncertainty, or other forms of knowledge generation.

Your final outcome should be an exploratory, open-ended design proposition that uses art and design to imagine alternative relationships with technology. Rather than offering solutions or predictions about the future, the work should engage critically with the tensions and possibilities of computation, exploring how technology might become a site for imagination, cultural meaning, and alternative forms of world-building. The medium is open and may take the form of an interface, publication, installation, artifact, performance, or something else entirely.

Assignment Weight
Attendance & Participation 25%
Project 1: Epistemological Research of Technology 25%
Project 2: Uncertain Archive 25%
Project 3: Alternative Now(s) 25%

Your performance will be evaluated on its own merits, not based on comparing your work with other students. We focus on your understanding of concepts and your ability to apply them in a meaningful way. We don’t prioritize technology efficiency or professionalism as the primary criteria. We value the learning process and recognize that everyone progresses at their own pace.

Should you have any inquiries regarding grading, please don't hesitate to reach out to the faculty directly.

Active participation is essential and comprises 25% of the final grade. This includes, but is not limited to: keeping up with readings, assignments, and projects, contributing meaningfully to class discussions, active participation in group work, and coming to class regularly on time.

While attendance is one aspect of active participation, absence from a significant portion of class can compromise successful attainment of the course objectives. We consider a significant portion to be three weeks or 20% of class time. Lateness or early departure from class may be recorded as one full absence. We encourage you to let us know as much in advance as possible if you need to miss a class, are running late, or need to leave class early. More than three uncommunicated absences, late arrivals, or early departures will result in a deduction from your final grade.

Collaboration & Learning

Copying, pasting, and reusing code is a natural and valuable part of learning technology and programming. Often, the best way to learn is by modifying existing examples, experimenting with libraries, and building on others’ work. This collaborative spirit is at the heart of the open-source philosophy: we stand on the shoulders of giants. That said, there are important guidelines to ensure fairness, learning, and academic integrity:

Following these guidelines supports your learning, respects the work of others, and helps maintain a fair and productive classroom environment.

Turn In Individual Work

Programming is a collaborative and creative process, and you are encouraged to help each other learn and grow.

However, unless otherwise stated, all assignments and projects must represent your own individual work.

Label Borrowed Code

Always label borrowed code. If you use code from open-source projects, tutorials, online forums, libraries, or AI tools. Whether you copy it exactly or modify it, you must clearly acknowledge your sources. When in doubt, include comments at the top of your code specifying where the original code came from and how you adapted it.

Understand What You Use

You should be able to explain how any borrowed or adapted code works, including AI-generated code. This helps us better assess your learning and ensures that you’re actively engaging with the material, not just copying.

No Full Project Copying

Do not submit someone else’s full project as your own. Reusing snippets or functions is allowed with credit, but turning in entire projects created by others is not permitted.

Respect Licenses

Respect licenses. When using open-source libraries or code, respect the terms of their licenses. Some may require attribution or have restrictions on commercial use.

AI Tools & External Resources

You are encouraged to use AI tools (such as ChatGPT, GitHub Copilot, etc.) and external resources as part of your learning process. However, any AI-generated content included in your submission must be clearly disclosed and credited. You remain responsible for ensuring that the code works correctly and that you understand it fully.

Academic Integrity

Academic integrity at Pratt means using your own and original ideas in creating academic work. It also means that if you use the ideas or influence of others in your work, you must acknowledge them.

Academic Integrity Policy

Attendance

Consistent attendance is essential for the completion of any course or program. Attending class does not earn students any specific portion of their grade, but is the pre-condition for passing the course, while missing class may seriously harm a student’s grade.

Attendance Policy

Title IX and Sexual Misconduct Policy

Pratt Institute is committed to fostering an environment that is safe, secure and free from sex discrimination and sexual harassment, sexual violence, dating and domestic violence, and stalking among all forms of sexual misconduct.

titleix@pratt.edu

School of Design Labs and Studios

Equipment is available for Pratt students. Some equipment requires some training. Be on the lookout for available training sessions posted throughout the school.

Pratt students have access to a wide range of facilities within the Department and around campus. Design School facilities include a wood shop, a metal shop, a photo studio, and there is access to computers in the studio, and in the Engineering and Machinery buildings.

Printing & Cutting Equipment Overview

  • Laser and wide format printing
  • Roland Printer
  • Risograph
  • Vinyl Cutter
  • Digital Cutting

Industrial Design Facilities

The Industrial Design Shop provides the tools to fabricate both small-scale models or full-size prototypes and functioning products. Wood, plastics, dense foam, and metals are among the many types of material that can be machined or manipulated.

In order to access the shop, students must register for and complete a shop certification course (IND-001).

The Tool Room

The Tool Room provides hand tools for students to check out during shop hours. The shop houses a spray booth for exclusively water-based paints and finishes.

Several full-time staff technicians are available to help students with technical questions about materials and fabrication techniques.

Academic Support

For assistance with writing assignments, contact the Writing and Tutorial Center at wtc@pratt.edu. The Pratt Libraries can also help with research and citations.

Academic advisors are also a great resource; students can find their advisor’s contact information or schedule an appointment through Starfish.

Accessibility

The Learning/Access Center (L/AC) coordinates access for students with disabilities. Students who identify as having any type of disability are entitled and encouraged to enroll with the L/AC in order to determine and implement reasonable accommodations.

Contact the Learning/Access Center at lac@pratt.edu or 718.802.3123 for information or to schedule an appointment.

Wellbeing

Pratt is dedicated to creating a culture where the entire community can flourish and thrive. Taking time to care for yourself and seeking appropriate support is important to achieving your academic and professional goals.

The Counseling Center can be reached 24/7 by calling 718.687.5356. To schedule a consultation, please call or email therapy@pratt.edu.

Public Safety & Emergency Contacts

The Department of Public Safety provides 24-hour-a-day protection to the campus. Contact Public Safety at security@pratt.edu or 718.636.3540.